LUSH launches color cosmetics collection
How’s this for an idea — LUSH has introduced its first color collection that’s all about wearing colors to fulfill an emotional need at that moment.
Called Emotional Brilliance, the collection includes 13 liquid lip colors ($22.95), 11 liquid eyeliners ($22.95) and 6 cream eyeshadows ($22.95). The company says the idea is more about wearing colors that shape your mood than wearing makeup that’s on trend and seasonal.
Oh, and there’s a game to play, too. Spin the Emotional Brilliance color wheel and then choose the first three colors you are drawn to. Don’t pick your all-time favorite colors either. The three chosen colors each correspond with a word (the product name) such as Confident, Take Control or Glamorous. The order in which you choose the colors is very telling, according to LUSH. The first color choice symbolizes your strength or weakness; the second choice represents your subconscious need. The third choice is your talent and it is what you require to achieve your subconscious need.
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