Sexy undies survey by Bjorn Borg
What is sexy underwear and why do you wear it?
That’s the question asked by tennis great Bjorn Borg, whose latest success is with a clothing and accessories company that includes underwear.
To find the answer, Borg initiated an international survey across Europe, the United States and China to learn what people ages 18 to 30something thought about sexy underwear.
It’s no surprise that men think flirty undies are the sexiest; women consider romantic lingerie sexy.
But not everyone likes sexy underwear. Plain and simple undies are preferred by Swedes and Germans. That’s in stark contrast to Spanish women who want their lingerie to be flirty and naughty.
So, who wears sexy underwear?
More than 75 percent of those interviewed say they wear sexy underwear, with Spanish women in the lead at 99 percent, compared to 70 percent in China, according to the survey.
And here’s a not-so-suprising detail. A staggering 95 percent of French respondents said they wear sexy underwear on a date. Americans: 79 percent.


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