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Signature by Levi debuts new styles at Walmart

Linda Miller Published: August 27, 2012

Who among us isn’t always on the hunt for jeans that slim, smooth, elongate and flatter? Well,

Quality is Our Signature: New Signature by Levi Strauss & Co. jeans offer superior fit, comfort and style at Walmart for under $20.  (PRNewsFoto/Levi Strauss & Co.)
Quality is Our Signature: New Signature by Levi Strauss & Co. jeans offer superior fit, comfort and style at Walmart for under $20. (PRNewsFoto/Levi Strauss & Co.)
Signature by Levi Strauss & Co. says its bringing just that to a Walmart near you this fall.

The jeans cost less than $20 and the new styles include the Simply Stretch Skinny jean featuring a pull-on waistband and ultra-soft, extra stretchy denim.  Also coming soon, the new Curvy line designed to fit and flatter women with curvier figures. Offered in a Boot Cut and Skinny, the new Curvy jeans are contoured to prevent gaping in the seat and made with extra stretchy denim for comfort.

“We are constantly striving to build a better women’s jean,” said Mary Shoval, Senior Merchant for Signature by Levi Strauss & Co. “With Simply Stretch and all of our new Women’s styles, we developed denim fabrics that offer an ultra-soft hand feel and the highest possible stretch while remaining true to the high quality standards the Signature by Levi Strauss & Co. brand is known for. Every stitch, pocket, finish and detail is thoughtfully considered to flatter a woman’s body using premium denim she will feel good in all day.” 

Along with Simply Stretch and Curvy, other new styles include the Skinny jean, designed to give women longer, leaner looking legs and a slim sexy fit, and the Modern Boot Cut jean which features back pocket detailing and a slim cut through the thigh and knee to elongate and flatter all body types. The brand’s best-selling Totally Slimming jeans are also available at Walmart in a Mid Rise Straight fit. Retailing for less than $20, this traditional five-pocket style jean is outfitted with high stretch denim for comfort and a built-in tummy control panel to help achieve a flattering, slim silhouette. The extra-stretchy fabric shapes and smoothes in all the right places while ensuring additional control around the tummy and waistband for a sleek look.

 



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