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Bumble and bumble's new Straight Line products

by Linda Miller Published: August 30, 2012

My hair is board straight, but I have friends who fight with their locks every day to achieve a smoother style.

To the rescue comes the Bumble and bumble Straight Line, a trio of products plus a straightening treatment. The Straight Line includes: Straight Shampoo to start smooth; Straight Conditioner to quiet frizz; Straight Blow Dry, a modern balm for a smooth, sleek blow out that lasts until your next shampoo; Concen-Straight Pro Treatment, an in-salon smoothing service, gives long-lasting manageability and frizz reduction that lasts up to 30 shampoos; and Concen-straight Smoothing Treatment, which offers the same results in an at-home formula.

Bumble and bumble developed Concen-straight Technology, which maintains hair’s natural integrity, as an answer to unruly hair. Pearl, tourmaline, Brazilian green malachite and sapphire powders – plus heat – energize to loosen the inner s-bonds that give hair its natural curve. Polylysine, an amino acid, refines bonds into smoother shapes. Featherlight, modern silicones seal and set hair for lasting results and heat protection – without the weight.


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by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
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