Fashion Matters


Bumble and bumble's new Straight Line products

Linda Miller Published: August 30, 2012

My hair is board straight, but I have friends who fight with their locks every day to achieve a smoother style.

To the rescue comes the Bumble and bumble Straight Line, a trio of products plus a straightening treatment. The Straight Line includes: Straight Shampoo to start smooth; Straight Conditioner to quiet frizz; Straight Blow Dry, a modern balm for a smooth, sleek blow out that lasts until your next shampoo; Concen-Straight Pro Treatment, an in-salon smoothing service, gives long-lasting manageability and frizz reduction that lasts up to 30 shampoos; and Concen-straight Smoothing Treatment, which offers the same results in an at-home formula.

Bumble and bumble developed Concen-straight Technology, which maintains hair’s natural integrity, as an answer to unruly hair. Pearl, tourmaline, Brazilian green malachite and sapphire powders – plus heat – energize to loosen the inner s-bonds that give hair its natural curve. Polylysine, an amino acid, refines bonds into smoother shapes. Featherlight, modern silicones seal and set hair for lasting results and heat protection – without the weight.


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