T.J. Maxx and Marshalls reveal how customers wear trends
T.J. Maxx and Marshalls went to four cities to see how their customers are wearing fall trends. And, no, they didn’t come to Oklahoma City.
What they already knew was that every city has its fashion stereotype. New York City is known for sleek style as much as Los Angeles is for effortless chic, and both cities are working the major fall 2012 trends like leather and bold colors, yet are translating the trends differently.
Now that the season is well underway, T.J.Maxx and Marshalls surveyed women in four fashion capitals across the country – New York City, Los Angeles, Miami and Chicago – to see how they are actually wearing the season’s most anticipated trends.
In all four cities, the top trend that emerged was “bold colors” (oxblood, teal). Color blocking came in second, followed by statement necklaces, leather and menswear. However, women from each city have different occasions in mind when it comes to wearing the trends.
- Office attire: New York City women are most likely to rock leather to work (39 percent), while all cities, except for Chicago, favor menswear as the top work-wear trend; the Windy City’s top office trends are bold color and color blocking (69 percent each).
- After dark: New York City and Los Angeles favor statement necklaces (67 percent each), and Miami is the only city choosing embellished looks as their favorite trend for a weekend night out (74 percent).
- Weekend wear: While Miami women love to wear tribal and ethnic prints all the time, the weekend is the time New York City women and Los Angeles women prefer to break out this trend.
THE SIDEWALK IS HER RUNWAY
When it comes to the biggest influence on personal style, women are more likely to look to each other and their city streets – more so than celebrities – for their style inspiration. Women from Chicago are most influenced by what their friends wear (55 percent), while women from New York City (54 percent), Los Angeles (57 percent), and Miami (58 percent) turn to fashion magazines as their leading source of inspiration.
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