Levi's introduces "waste less" jeans made from recycled bottles
Published: November 11, 2012 by Linda Miller
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Levi’s new line of jeans for men and women made from recycled bottles will be available in January.
Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The jeans will be available for both men and women.
Levi’s Waste<Less products represents the next chapter in the company’s ongoing commitment to sustainable design. The new collection will utilize more than 3.5 million recycled bottles.
The men’s collection will include Levi’s 511 Skinny jeans, a new modern-looking Levi’s 504 Straight Fit jean, and the iconic Levi’s Trucker jacket. For women, Levi’s Boyfriend Skinny jeans in a progressive fit will be available in the U.S. and Europe.
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