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Pink Ribbon pioneer Pioneer Evelyn Lauder dies

Linda Miller Published: November 14, 2011
Evelyn Lauder

Evelyn Lauder

Evelyn Lauder, who worked for 50 years for the cosmetics giant Estee Lauder and helped create the pink ribbon for cancer awareness, died Saturday in New York.  She was 75.

Lauder died from complications of non-genetic ovarian cancer. She had been diagnosed with cancer in 2007, according to the Associated Press.

Lauder, whose mother-in-law was founder Estee Lauder, learned in 1989 that she had breast cancer and she took her fight worldwide, using her influence in the beauty world to launch the Pink Ribbon Campaign.