JC Penney adds new designer holiday collections

The new LULU by Lulu Guinness

JC Penney is trying to lure more shoppers to its stores this season by offering limited-edition collections from LULU by Lulu Guinness, Jenny Packham Boudoir and Double Happiness Vivienne Tam.

Each designer infused her special design aesthetic and personality into a line of handbags, fashion accessories and g gift items that are now in most JC Penney stores and on jcp.com through the holiday season.

The collections range in price from $8 to $65.

LULU by Lulu Guinness

Known for her love of retro glamour and modern chic, British designer Lulu Guiness brings her colorful, cheeky style to LULU by Lulu Guinness.  The collection includes handbags and fashion accessories in whimsical, unexpected designs. LULU by Lulu Guinness is available for a limited time during the holiday season and will expand its assortment in 2013 with a dedicated shop inside JC Penney.

Jenny Packham Boudoir

Designs from British runway designer Jenny Packham often grace the red carpet. Her new holiday line at Penney’s features ranges from jewelry boxes and bracelets to cosmetic bags and coin purses.

Double Happiness Vivienne Tam

Vivienne Tam is known for her Eastern-inspired designs. Double Happiness Vivienne Tam features Tam’s signature dragon print throughout the collection of cosmetic bags, scarves and slippers.