Who’s ready for another celebrity fragrance?
Pop superstar Katy Perry has inked a deal to develop a line of signature fragrances with Coty. The beauty firm also will begin distributing the singer’s existing fragrances, Purr and Meow.
So what will be different about this new line of fragrances? Perry’s approach to life will inspire innovative new scents and allow for avenues of scent creation, said Renato Semerari, president of Coty Beauty.