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Top plastic surgery trends: butt lift and cellulite laser

Linda Miller Published: December 24, 2012

RealSelf.com, a consumer review and information site for plastic surgery, has revealed the top plastic surgery treatments for 2012. Any guesses what they are?

The list was based on data analysis of nearly 52 million searches performed on its site throughout the year.

“Butts are on the rise, no pun intended. Our community told us very emphatically this year that their interest and obsession with getting a fuller, more voluptuous butt is at an all-time high,” said Alicia Nakamoto, vice president of community at RealSelf. “Along with the other treatments on our 2012 list, our audience’s interest doesn’t just convey curiosity — it’s about intent, action and feeling confident.”

What were the biggest treatments on the rise in 2012?

  • No. 1: Cellulaze (search interest up 32 percent) – granted FDA approval in 2011, Cellulaze is a laser-based treatment to fight cellulite. The treatment, which received more than 1.25 million searches on the site this year, scores an 82 percent Worth It Rating (meaning more than eight out of ten would do it again), and costs an average of $5,500, according to RealSelf.com’s community reviewers.
  • No. 2: Butt augmentation (search interest up 28 percent) – butt augmentations topped last year’s list with 39 percent year-over-year growth, and continued to see gains this year. The most popular type of butt augmentation is the Brazilian Butt Lift, which takes fat from unwanted areas of the body and injects it into the buttocks to improve contour and add volume. The “BBL” scores a 92 percent Worth It Rating from RealSelf reviewers, with an average cost of $7,700.
  • No. 3: Labiaplasty (search interest up 22 percent) – this procedure involves surgically altering the labia, most commonly removing excess tissue to decrease or even out the appearance, for either cosmetic, hygienic and medical reasons. Labiaplasty has a 74 percent Worth It Rating and costs an average of $3,050.

2012 Most Searched for Procedures
In addition to search spikes, RealSelf also analyzed those treatments the public was most interested in, based on sheer search volume. The top 10 treatments were:

  1. Tummy tuck
  2. Breast implants
  3. Breast augmentations
  4. Rhinoplasty
  5. Brazilian Butt Lift
  6. Botox
  7. CoolSculpting® (a non-invasive liposuction treatment)
  8. Breast reduction
  9. Cellulaze
  10. Liposuction

For more information, go to www.realself.com/reviews.

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