Share “Sears closing 120 stores; not even...”


Sears closing 120 stores; not even Kardashian Kollection brought in customers

by Linda Miller Published: December 28, 2011

Not even the new Kardashian Kollection could help.

Sears Holdings, the parent company for Kmart and Sears, barely let the holiday sales get counted before it announced the closing of 120 stores.

I admit that I rarely venture to Sears and almost never to Kmart since there isn’t one close. No doubt, Sears was hoping the Kardashians’  apparel and accessories collection, launched in August, would pull in all those reality show-watching fashionistas, but word is the clothes didn’t cause much of a stir.

Kmart’s new collection by actress Sofia Vergara, of the TV show “Modern Family,” isn’t flying off the shelves either.

Plenty of other stores have had success with their “star” collections — Jennifer Lopez, Dana Buchman, Vera Wang and Lauren Conrad at Kohl’s.  Nicole Miller at JC Penney. Vera Wang at Zales and David’s Bridal. Target’s designer collaborations with Missoni and Alexander McQueen.

So, was the Kardashian Kollection simply a bad fit at Sears? Would the clothing and accessories generate more interest if they were at Kohl’s or Penney’s?


2 Show / Hide Archive Comments

by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
+ show more


  1. 1
    Jim Jordan: Republicans 'forfeit before the ref blows the whistle' | Washington Examiner
  2. 2
    Google Parent Company Alphabet Drops 'Don't Be Evil' Motto
  3. 3
    Four more 'Transformers' movies are coming in the next 10 years
  4. 4
    What It's Like to Be an Interior Designer for Really, Really Rich People
  5. 5
    Will the Supreme Court Decide That Democrats Have Too Much Power?
+ show more


× Trending life Article