Brad Pitt for Chanel No. 5 feels like parody
I’m just going to say it: Brad Pitt’s new ad for Chanel No. 5 is goofy.
Saturday Night Live couldn’t have done it better. In fact, I think Saturday Night Live is probably going to parody it in the most scathing way possible. They are going to recreate it as realistically as possible. You don’t mess with comic perfection.
Three words: Calvin Kleen’s Compulsion, an 80s parody of the stylized, hyper serious and pompous ads for Calvin Klein’s Obsession.
The Chanel ad with Pitt is also in black and white, but no one gets slapped. Which is not to say that no one should.
Pitt is obviously a consummate actor, because he manages to deliver all the avant-garde pseudo-philosophical lines with a sexy sincerity.
He starts his husky-voiced, brooding monologue with: “It’s not a journey … every journey ends, but we go on …”
That’s when I stifled my first giggle — at the four second mark!
He continues: “The world turns and we turn with it … Plans disappear, dreams take over, by wherever I do, there you are…” blah, blah …
He concludes with “Chanel No. 5 (serious pause for a close-up) … Inevitable.”
Huh?
I kept expecting Dana Carvey (you remember the Church Lady guy) to walk onto the scene and spout something pseudo-profound like, “And time slips like the sands through and a mariner’s hourglass…”
Pitt looks very roughed and handsome, not polished or clean-cut. Though, he can pull off both looks convincingly and that serves him well. He’s not bad to look at even when he’s peddling nonsense. But given the option, I would have preferred to stare at him in silence.
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Since graduating from University of Central Oklahoma with a Bachelor's Degree in Journalism, Staff Writer Heather Warlick has written stories...
