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Justin Bieber turns style icon for Adidas NEO

by Heather Warlick Modified: May 16, 2013 at 4:59 pm •  Published: October 16, 2012
In this undated handout photo released by Adidas NEO Label, singer Justin Bieber poses for a portrait in Los Angeles. The teen superstar has teamed up with Adidas NEO Label as their new global style icon, in a two year partnership announced Tuesday, Oct. 16, 2012. (AP Photo/Adidas NEO Label)
In this undated handout photo released by Adidas NEO Label, singer Justin Bieber poses for a portrait in Los Angeles. The teen superstar has teamed up with Adidas NEO Label as their new global style icon, in a two year partnership announced Tuesday, Oct. 16, 2012. (AP Photo/Adidas NEO Label)

LONDON (AP) — Teen superstar Justin Bieber has teamed up with the Adidas NEO Label to be its new global style icon.

The two-year partnership with the German sportswear company was announced Tuesday.

The Canadian pop star, who cites James Dean as his fashion idol, says the collaboration is a “perfect fit” because “we both believe in living life to the fullest, being young, free and making our own style.”

The 18-year-old singer will front the company’s ad campaigns and fans will be able to shop for his personally selected favorite looks. He describes his offstage style as simple, saying he chooses “clothes that look good” while onstage it’s all about “comfort, great color and fit.”

Bieber is touring the United States on his “Believe” tour, which moves to Europe early next year.

by Heather Warlick
Life & Style Editor
Since graduating from University of Central Oklahoma with a Bachelor's Degree in Journalism, Staff Writer Heather Warlick has written stories for The Oklahoman's Life section. Her beats have included science, health, home and garden, family,...
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