Box office report
Disney/Pixar made it a perfect 10 in a row, flying the animated adventure “Up” to No. 1 at the box office with a $68.2 million opening weekend.
All 10 films from Pixar Animation Studios have opened in the top spot and gone on to become commercial and critical hits.
“Up” had the third-best opening for a film from Disney-owned Pixar, just behind the $70 million debuts for “Finding Nemo” and “The Incredibles.” Last summer’s Disney-Pixar release, “WALL-E,” debuted with $63.1 million, according to the Associated Press.
“Usually things that are very popular with audiences don’t necessarily go over that well with critics. These things do both, and pretty much consistently every time,” Hollywood.com box-office analyst Paul Dergarabedian told the AP. “The Disney-Pixar collaboration is probably the closest thing to box-office perfection out there.”
“Up” features the voice of Ed Asner as a lonely widower who ties helium balloons to his house and flies to a South American adventure with an unexpected 9-year-old stowaway, Russell (newcomer Jordan Nagai).
Factoring in higher admission prices, earlier Pixar movies such as “Toy Story 2″ and “Monsters, Inc.” sold more tickets than “Up” over their first weekends, according to the AP.
“Up” drew both family crowds and adults without children, and the film’s 3-D release accounted for 51 percent of the total gross, the AP reported. “Up” is the first Pixar film to be released in 3-D.
The weekend’s other new wide release, director Sam Raimi’s return to horror, “Drag Me to Hell,” opened at No. 3 with $16.6 million. It wasn’t muc commpared to the blockbuster opening weekends for Raimi’s ”Spider-Man” movies but pretty good considering his previous efforts like the “Evil Dead” films, known as cult classics rather than blockbuster powerhouses.
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