Oklahoma music star Garth Brooks may have generated as much as $10 million for the Nashville, Tenn., economy by playing nine charity shows earlier this month at the Bridgestone Arena, according to the Nashville Business Journal.
That doesn’t include direct visitor spending, as the Nashville Convention and Visitors Bureau hasn’t yet surveyed downtown hotels about their overnight visitors during Brooks’ Dec. 16-22 concerts, according to the publication.
But Smith Travel Research reports that hotel occupancy last week was up 15 percent over the same week last year. Revenue per available room also was up almost 19 percent, reports the Nashville Business Journal.
Brooks sold 140,000 tickets at $25 each for the shows, which also featured his wife Trisha Yearwood. The concert series raised a projected $3 million for the Community Foundation of Middle Tennessee. Proceeds will benefit ongoing flood relief; the city suffered devastating flooding in early May.
Although ticket prices were low, the journal reports that parking and concessions were pretty pricey and may well have contributed to that $10 million figure.