Oklahoma country music star Toby Keith, who earlier this year won the Country Music Association video of the year award, has released the new music video to his latest single, “Hope On The Rocks.”
Already in heavy rotation on CMT, GAC and TCN, “Hope” is directed by Keith’s longtime collaborator Michael Salomon. In their latest work, Keith plays the song’s bartender protagonist and ably shepherds his flock of lost souls through life’s low moments.
Keith and Salomon have a long-running history of success, with their their videos ranging from the farcical (“As Good As I Once Was,” “Stays In Mexico”) to the dramatic (“Bullets In The Gun,” “Cryin’ For Me (Wayman’s Song)”).
And, of course, they are the men behind “Red Solo Cup,” which is already in the books as the biggest viral video event in country music history. With more than 20 million online views and counting, “Red Solo Cup” earned the 2012 CMA for Video of the Year, among many other accolades and records.
“Hope On The Rocks” is the second single from the Norman resident’s 2012 album that shares its name, following the hit single, “I Like Girls That Drink Beer.”