Video: The Flaming Lips' Hyundai Super Bowl commercial
Billboard.com today posted an exclusive preview of the Hyundai Super Bowl commercial featuring Oklahoma City-based psychedelic rockers The Flaming Lips and their super-catchy new jam “Sun Blows Up Today.”
Titled “Epic Playdate,” the ad features The Lips inspiring a family of five to go on an appropriately outrageous adventure involving tough-looking bikers, shenanigans at a natural history museum and dressing as robots.The band plays on the roof of their suburban home, Wayne Coyne catches a blueberry in his teeth, and one of the sons engages in an epic game of bowling by riding in one of Wayne’s signature crowd-surfing space bubbles.
Oh, and there’s confetti. Of course there’s confetti. So it’s pretty much the perfect ad for the Lips given the limitations of its upcoming placement on primetime network television.
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