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Photos and video: Carrie Underwood's glowing projection dress wows Grammy viewers

by Brandy McDonnell Published: February 11, 2013

Not only did she win her sixth career golden gramophone Sunday night on the 55th Annual Grammy Awards, Checotah native Carrie Underwood also wowed viewers with her grand silver gown that also served as high-tech projection screen for colorful patterns of fleur-de-lis, swirls and roses.

Backstage at the Grammys, Underwood fielded questions from reporters about the dress, along with her Grammys experiences and “American Idol” background.

“They can do a lot of amazing things with projectors these days. And we had a dress specially made so it would be a dress but still have a projection screen; like, I said I should take that home and we can watch movies on it at home. ‘You wanna watch movies on my dress?’” Underwood joked with reporters backstage.

To make the system work, she had to stand in a certain place as she sang a slowed-down rendition of her hit “Blown Away,” for which she won the best solo country performance Grammy, and her latest smash “Two Black Cadillacs.”

“It took a lot of precision. I gotta a lot of great people,” she said.

According to, the superstar donned a custom Theia gown designed specifically for the vivid light show. Don O’Neill, the line’s creative director, sourced fabric for the 4-foot-5-inch-wide skirt that had to be approved by Underwood’s stylist, Trish Townsend, as well as the video team creating the special effects.

With only three days to create the gown, O’Neill’s team worked around the clock, stitching together 10 yards of Duchesse satin, 100 yards of tulle and crinoline and thousands of Swarovski crystals onto the bodice. Meanwhile, the production team created the effects that were projected onto her gown, including the swarm of butterflies that dramatically soared away at the end of her performance.

During the 2013 Grammy Awards, InStyle and Facebook again joined forces to activate the “InStyle & Facebook Red Carpet Talk Meter” to capture and analyze data to reveal the night’s most buzzed about fashion and beauty. Throughout the evening, InStyle editors identified the top looks and trends, while Facebook analyzed global style chatter to generate results for the Red Carpet Talk Meter. Underwood’s projection gown topped the list of “Most Buzzed About Performance Looks”:


1. Carrie Underwood in a custom illuminated Theia ball gown, inspired by the Freedom Tower in NYC.

2. Fun. in traditional fitted shirts and cropped pants, which were doused with a mid-performance rain shower.

3. Alicia Keys in a black sheath with sheer panels for her performance with Adam Levine.

4. Justin Timberlake in Tom Ford for his first Grammy performance in six years.

5. Rihanna in a sparkling gold two-piece by Luciano Soprani, paid tribute to Bob Marley with Sting, Bruno Mars, and Ziggy Marley.

6. Taylor Swift in an all-white circus-themed costume, ripping off her skirt to reveal short shorts, as she opened the Grammys.

7. Jack White in a head-to-toe look adorned with sequins and rhinestones performed two songs from his current album.

8. Miguel and Wiz Khalifa in coordinating black and white blazers for their performance of “Adorn.”

9. Kelly Clarkson in a black velvet Oday Shakar dress with a wide glitter belt, paid tribute to the late, great Oklahoma native Patti Page and Carole King.

10. Rihanna in a fitted black column gown by Alaia performed “Stay” with Mikky Ekko .

After you check out these photos and videos of Carrie’s stunning performance and post-Grammys interview, click here to read my Grammys live blog.

Checotah native Carrie Underwood performs on stage at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (AP photos)
Checotah native Carrie Underwood performs on stage at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (AP photos)


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by Brandy McDonnell
Entertainment Reporter
Brandy McDonnell, also known by her initials BAM, writes stories and reviews on movies, music, the arts and other aspects of entertainment. She is NewsOK’s top blogger: Her 4-year-old entertainment news blog, BAM’s Blog, has notched more than 1...
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