Oscars ratings go up: 2013 Academy Awards most-watched entertainment telecast in 3 years
Hosted by Seth MacFarlane, ABC’s broadcast of the the Oscars drew an average audience of 40.3 million Total Viewers and delivered a 13.0 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings.
The 2013 Oscars became TV’s most-watched entertainment telecast in three years, since Steve Martin and Alec Baldwin co-hosted the 82nd Annual Academy Awards on March 7, 2010, according to an ABC news release.
To read my live blog of the Oscars, click here.
* The Oscars grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010. Overall, it was the “Oscars’” 2nd-most-watched telecast since 2005. In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% – 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years – since 2007. In addition the show posted strong double-digit year-to-year growth across all key Men: M18-34 +34%, M18-49 +16% and M25-54 +11%.
* TV’s biggest awards show, ABC’s the Oscars towered over other awards shows this year, outdrawing the 2013 Golden Globe Awards by 20.6 million viewers and 103% in Adults 18-49 (19.7 million/6.4 rating in AD18-49) and the 2013 Grammy Awards by 11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1 rating in AD18-49).
* With the Oscars Red Carpet Live pre-show, The Oscars’ telecast and “Jimmy Kimmel Live: After the Oscars,” ABC’s Oscar programming on Sunday reached 80.748 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.
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