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Author: Economy hits craft beers hardest

by Nick Trougakos Modified: May 31, 2013 at 2:45 pm •  Published: November 19, 2008

There’s been much hand-wringing about the spiraling economy taking a bite out of the beer business. Reports about pubs closing in Britain have become second nature. One beer expert thinks a group that may start to see a noticeable dent in the bottom line is American craft brewers. As TTB has reported, craft brewers can’t afford to slash prices like the big boys, and so they may be left holding their own bottles when it comes to beer sales. In this interview, author Amy Mittelman says that during extremely tough economic times, consumers tend to look for the lowest price point, a trend which could spell trouble for craft brewers.


by Nick Trougakos
Local Editor
Local Editor Nick Trougakos has been with The Oklahoman since 2002. Trougakos covered the military, federal agencies and courts before becoming an editor in 2005. Prior to joining The Oklahoman, Trougakos was a reporter for the Oklahoma City...
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