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Matt Damon's wilderness adventure

by The Oklahoman Editorial Board Modified: June 13, 2013 at 6:05 pm •  Published: January 18, 2013

Moses never made it to the promised land. Matt Damon’s movie “Promised Land” hasn’t crossed the river into profitability. In fact, it’s going further into the wildnerness by the day.

On its third weekend of release, this movie designed to raise awareness about hydraulic fracturing averaged only $774 per screen. By contrast, “Argo” averaged $2,021 per screen even though it’s been out for 14 weeks.

“Promised Land” has grossed less than $7 million to date, which is less than half of what it cost to make the movie. And that figure doesn’t include extensive marketing costs. No doubt, Damon won’t express regret for doing this regrettable movie and it won’t cost him more than money.

One of the Ten Commandments of Hollywood is to sometimes mix social awareness with all the big-budget movies whose characters ignore that “Thou Shalt Not Kill” thing.

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by The Oklahoman Editorial Board
The Oklahoman Editorial Board consists of Gary Pierson, President and CEO of The Oklahoma Publishing Company; Christopher P. Reen, president and publisher of The Oklahoman; Kelly Dyer Fry, editor and vice president of news; Christy Gaylord...
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