Welcome to the next step in the continued evolution of The Oklahoman and NewsOK.com.
I’d like to take a moment to update you on the recent enhancements we have made to our online products — both for The Oklahoman and for NewsOK.com.
The changes have one common objective: To provide greater value for our two distinct types of readers for those products. The early results have been positive. We’ve seen greater reach and increased traffic to both online products.
So let’s review what we’ve done over the last few months.
Let’s start with NewsOK.com.
It’s a site that has been constantly evolving and growing since it was born in 2001. You — the growing online audience — have made NewsOK the largest news and information website in the state, by far. Last month alone, we had more than 3.5 million unique users and nearly 30 million page views.
We’ve made a lot of changes to NewsOK in 2013 and more that you will see this month. We changed our lists of headlines in the middle of the page. We changed our blog designs and brought blog posts to the front. We changed how we evaluate audience’s interest in real time. We started getting more responsive with our live reporting during breaking news. We started curating the web with an ‘Around the Web’ feature, sharing stories from other media organizations that we think would be of interest to you.
And starting this month, you will see more stories that are unique to The Oklahoman’s news staff. They will be presented in a special article view indicating that it comes from The Oklahoman’s newsroom.
We want those stories to stand out because they emphasize our journalism. In fact, on some select stories, you won’t have access to read them immediately if you are not a subscriber.
That brings me to The Oklahoman and Oklahoman.com.
While we’ve been continuing the evolution of NewsOK, we also have introduced a new premium site for our subscribers, Oklahoman.com.
It’s a website that was created with readers of The Oklahoman in mind. The content comes directly from our newsroom – locally reported and locally vetted. And reading Oklahoman.com requires a subscription. Some of our investigation and enterprise stories will be released exclusively on this site, providing “early access” to our valued subscribers. If you are a current subscriber to The Oklahoman you always have full access to this site and all of our products.
So which website works best for you?
Do you want breaking news? Do you want to know what people are taking about or what stories are trending online? Do you want blog posts and quick links to other stories from around the web?
Then you are a NewsOK user.
Do you want traditional investigative journalism? Do you want to browse through the day’s news at your own pace and dive deeper into stories? Do you want a quieter, simplified news-reading experience? Do you want first access to enterprise stories from The Oklahoman’s reporting staff?
Then you should use Oklahoman.com.
If you’re like me and many others, you will want to use both.
Ultimately, our goal is to keep NewsOK the most popular free, advertiser supported site – while providing special and exclusive value and content to our paid subscribers on Oklahoman.com. After all, publishing content is not free.
We hope you like these changes. Please tell us how we are doing by sending me an email at firstname.lastname@example.org.
Thank you for your support and patronage.