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A message to the readers of The Oklahoman and NewsOK

By Chris Reen, Publisher of The Oklahoman and President of OPUBCO Communications Group Modified: June 18, 2013 at 11:08 am •  Published: June 18, 2013

Welcome to the next step in the continued evolution of The Oklahoman and

I’d like to take a moment to update you on the recent enhancements we have made to our online products — both for The Oklahoman and for  

The changes have one common objective: To provide greater value for our two distinct types of readers for those products. The early results have been positive. We’ve seen greater reach and increased traffic to both online products.

So let’s review what we’ve done over the last few months.

Let’s start with

It’s a site that has been constantly evolving and growing since it was born in 2001. You — the growing online audience — have made NewsOK the largest news and information website in the state, by far. Last month alone, we had more than 3.5 million unique users and nearly 30 million page views.

We’ve made a lot of changes to NewsOK in 2013 and more that you will see this month.  We changed our lists of headlines in the middle of the page. We changed our blog designs and brought blog posts to the front. We changed how we evaluate audience’s interest in real time. We started getting more responsive with our live reporting during breaking news. We started curating the web with an ‘Around the Web’ feature, sharing stories from other media organizations that we think would be of interest to you. 

And starting this month, you will see more stories that are unique to The Oklahoman’s news staff. They will be presented in a special article view indicating that it comes from The Oklahoman’s newsroom.

We want those stories to stand out because they emphasize our journalism. In fact, on some select stories, you won’t have access to read them immediately if you are not a subscriber.

That brings me to The Oklahoman and

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