Next time you need a pair of shoes or sunglasses, consider TOMS.
Blake Mycoskie, founder and chief shoe giver of TOMS, has announced that through its Giving Partners the company has hand-placed more than 10 million pairs of new shoes on children in need and has helped give sight to more than 150,000 people around the world.
The success of TOMS’ One for One business model has led to a continued evolution of its Giving efforts, with the company having made major investments in its shoe manufacturing, economic empowerment and commissioned field research, and has developed product partnerships that have raised millions of dollars for non-profit organizations.
“When I started TOMS, I knew nothing about shoes. I knew nothing about giving. But I knew I needed to help,” Mycoskie said. “Over the past seven years, TOMS has grown faster than I ever imagined – and while we learned to give by giving, we weren’t doing it as well as we could have. But we’ve listened to our Giving Partners, our customers, our employees, and our critics – and are now doing more than ever to give in a responsible, sustainable way. We’ve entered a new era of giving, and in a way for us it’s like it’s One for One 2.0.”
TOMS expects its Giving Partners to hand-place another 10 million pairs on children in need in the next 24 months.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.
Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.