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Willie Nelson and sons featured in John Varvatos ad campaign

Linda Miller Modified: July 17, 2013 at 10:05 am •  Published: July 17, 2013
One of the images from the new John Varvatos campaign featuring singer Willie Nelson.
One of the images from the new John Varvatos campaign featuring singer Willie Nelson.

Wrap your mind around this. The new campaign for the John Varvatos brand pairs country music legend Willie Nelson, who recently celebrated his 80th birthday, with his two sons Lukas and Micah Nelson, also emerging artists.

 ”John Varvatos’ clothes look and feel good on your skin and are made for every man…and his sons,”  Nelson said. His son Lukas adds, “We all seem to have a similar outlook on life and it was nice to have my whole family together in the same room for this shoot.”  Micah comments, “When you dress sharp in John Varvatos, it’s easy to feel like the biggest gangster badass in the room.”

Nelson is one of the most recognized American singers as well as a celebrated author, poet, actor and progressive activist. 

“In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons,” Varvatos said.  “Willie is a true American icon and it runs deep in the bloodline.  I am proud to be friends with Willie and his beautiful family.”

The iconic black and white images were shot in Des Moines, Iowa, by photographer Danny Clinch at the historic Salisbury House, where the three men form a stately Nelson family portrait.

Willie Nelson with his two sons in the new John Varvatos menswear ad campaign.
Willie Nelson with his two sons in the new John Varvatos menswear ad campaign.