NEW YORK – For director Edgar Wright, Cornetto Ice Cream was his hangover cure of choice in college.
So when he and co-writer/actor Simon Pegg were penning their 2004 zombie spoof “Shaun of the Dead,” they decided to insert a little personal tribute to the swirly-frosty treat – a popular brand in Great Britain – into the story. Then in the 2007 cop-buddy comedy, “Hot Fuzz,” the partners again wrote in a cheeky Cornettos reference.
“It popped up again because we had gotten free Cornettos at the ‘Shaun of the Dead’ premiere,” Wright said during press interviews for his new film “The World’s End,” which features Pegg and co-star Nick Frost as mates returning to their home village to complete a legendary pub crawl.
“We thought if we wrote Cornetto into ‘Hot Fuzz,’ then we’d get (free ice cream) at that premiere as well,” he said. “For some reason, we did not, and I felt let down by the lack of free ice cream. But by that point it was too late.”
The dye – or the butterfat – was cast.
So with “The World’s End” rounding out a loose trilogy of similar-styled films, Wright said he felt obliged to include a Cornettos reference – albeit a very fleeting one – into the new picture. Hence, the three movies have come to be called The Cornetto Trilogy.
Pegg, who refers to the three as the “Blood and Ice Cream Trilogy,” said Wright has gussied up the whole thing by now referring to it as the “Three Flavors: Cornetto Trilogy.”
“Cineaste that he is, Edgar prefers to call it that, “ Pegg said. “Out of respect to Krzysztof Kieslowski and his ‘Three Colors’ Trilogy.”
- Dennis King