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Super Bowl advertisers commit super early Published: September 4, 2013

Super Bowl ad fever is hitting absurdly early this year, according to USA TODAY.

The paper reports the National Football League's regular season hasn't even begun, but four major advertisers -- and a fifth on tap early next week -- have announced plans to advertise in the Super Bowl, which is five months off.

On Tuesday, Dannon announced plans to advertising its Oikos Greek Yogurt brand in the game again, after a one-year absence. The yogurt maker joins Anheuser-Busch, Intuit and GM, which already have announced, USA TODAY reports.

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