GUTHRIE – Before taking the stage as the headlining act at the Gentlemen of the Road festival, members of the Grammy-winning band Mumford & Sons sat down with students from the Academy of Contemporary Music at the University of Central Oklahoma Friday afternoon (today) at Byron Berline’s Music Hall.
Band members Ben Lovett and Ted Dwane answered questions about the evolution of the Mumford & Sons’ Gentlemen of the Road Stopover tour, including how it came into fruition, according to a news release
“The Stopover tour has been a huge collaborative effort among all of the bands involved,” said Lovett.
“The stopovers try to encapsulate the folk roots-style of music and also the spirit of telling stories through music.”
They also discussed various ideas such as their songwriting process, record label and tour experiences.
“Our songwriting process is different from song to song … .There are some songs that come instantly, but others we spend a lot of time to create. Taking as much time as you need with each of the songs really helps,” he continued.
The class advances the ACM@UCO’s commitment to connect students directly to the contemporary music industry. Plus, Dwane is an alumnus of the original Academy of Contemporary of Music located in Guildford, U.K.
“When I heard that Mumford and Sons were doing the Gentlemen of the Road Guthrie Stopover event, I thought that it would be a great opportunity to organize a master class for our students while the band was in town,” said Scott Booker, CEO of ACM@UCO, in the news release.
“I knew that Ted would have a lot of great advice for our students and be able to relate to them, especially since he is a graduate of the original ACM in England,” he continued.
Joining Dwane and Lovett in the English folk-rock band Mumford & Sons are Marcus Mumford and Winston Marshall. Over the past few years, the band has gained worldwide popularity and success winning various awards, most notably a 2013 Grammy Award for Album of the Year. Both Lovett and Dwane are multi-instrumentalists, while Lovett primarily plays keyboard and piano within the group and Dwane primarily plays string bass.
As previously reported, an estimated 35,000 people will attend the Gentlemen of the Road Stopover today and Saturday to see Mumford & Sons, Edward Sharpe and the Magnetic Zeros, Alabama Shakes, Haim, The Vaccines, Those Darlins, Willy Mason and others. (See the official Guthrie Stopover lineup after the break.)
And the money brought into the community could have a transformative effect, reports my excellent colleague George Lang. When Mumford & Sons staged a GOTR Stopover in the Tennessee-Virginia border city of Bristol in 2012, more than $5.1 million in tax revenue was generated locally. Early projections for the economic impact of last weekend’s GOTR Stopover in Troy, Ohio, exceeded $12 million.
The relationship between Mumford & Sons, which headlines the festival and will close out the event on Saturday night, and the cities hosting stopovers is mutually beneficial, George repots. Festivalgoers are encouraged to spend their money locally, and in turn, area businesses partner with the band and event organizers to sell homegrown products during the stopover. Guthrie is one of only five GOTR Stopovers in 2013; the others include Lewes, U.K.; Simcoe, Ontario, Canada; Troy, Ohio; and St. Augustine, Fla.
The band organized the first Gentlemen of the Road music festival last year, reprising it this year with a stop in Guthrie’s Cottonwood Flats Friday (today) and Saturday.
As previously reported, ACM@UCO bands Horse Thief, Them Apples and Oklahoma Cloud Factory also will perform as a part of the Downtown Street Festival Friday (today) and Saturday. That is one local component of the event, providing everyone in the community with the opportunity to enjoy music for a $5 wristband fee.
Based on the successful model of the original ACM in Guildford, the ACM@UCO is an innovative contemporary music program unlike any other in the U.S., offering an industry-based, “real world” educational experience for those interested in a career in contemporary music. Students can earn a two-year associate’s degree in bass, drums, guitar, keyboard, music business, music production and vocals, or continue in the Bachelor of Applied Technology in Contemporary Music program.
Classes are taught by music industry veterans, and supplemented with master classes featuring invited guests like Lovett and Dwane. Past guests include Nile Rodgers of Chic, Rock and Roll Hall of Fame inductee Jackson Browne, singer/songwriter Ben Folds, The Who’s Roger Daltrey, Warner Bro.’s Records President Livia Tortella and The Flaming Lips’ Steven Drozd. For more information about the program, visit www.acm-uco.com.
Although he apparently didn’t participated in the master class, Mumford & Sons’ frontman Marcus Mumford was photographed touring Berline’s Double Stop Fiddle Shop in Guthrie and chatting with the legendary fiddler:
Friday (Today) – Gates opened at 4 p.m.
Edward Sharpe And The Magnetic Zeros – 9:30 p.m.
Phosphorescent – 8:10 p.m.
Justin Townes Earle – 7 p.m.
Willy Mason – 6 p.m.
Saturday – Gates open at noon.
Yacht Club DJs – 10:15 p.m.
Mumford & Sons – 8:30 p.m.
Alabama Shakes – 7:10 p.m.
The Vaccines – 5:55 p.m.
HAIM – 4:50 p.m.
Half Moon Run – 3:45 p.m.
Those Darlins – 2:45 p.m.
Bear’s Den – 1:45 p.m.
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