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Subway hits the runway in New York

Linda Miller Modified: September 10, 2013 at 4:20 pm •  Published: September 10, 2013
SUBWAY(R) Restaurants.  (PRNewsFoto/SUBWAY Restaurants)
SUBWAY(R) Restaurants. (PRNewsFoto/SUBWAY Restaurants)
Subway is channeling its fashionable side — at least for an event this week.

On Wednesday, Subway will host Project Subwayto celebrate SUBtember and the popular Subway $5 Any Footlong offer. Project Subway is a fashion contest with a fresh twist, challenging designers to create innovative and memorable pieces made entirely out of anything found at Subway restaurants from sandwich wrappers and napkins to salad bowls and gift cards.

The panel of judges includes Subway Famous Fan and gold medalist Nastia Liukin; Project Runway alum from Season 6 and the second season of All-Stars, Althea Harper; Raina Seitel, media personality and star of Style Network’s “City Girl Diaries”; Mrs. Connecticut 2013, Lori Ann Marchese; and Jared “The Subway Guy.”

The panel will critique all of the looks and will then choose the winning design at the show’s finale. The winner will have their dress displayed at a Subway restaurant in midtown Manhattan throughout the weekend and will also receive free Subway Footlongs for a year.

This is not the chain’s first foray into fashion. Over the past three years, Subway Famous Fans Torah Bright, Debbie Phelps, Laila Ali and Liukin have all walked in The Heart Truth Red Dress  Collection Fashion Show to spread awareness of women’s heart health issues on behalf of the Subway brand.

Photos of the designs on the runway will be posted on the Subway Facebook page following the show.