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How Apple's iTunes Radio will rock the world

news.cnet.com Published: September 18, 2013
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With the arrival of iTunes Radio, which comes out this week with the release of iOS 7, Apple is poised to tackle the streaming music market like no other entrant before it, according to CNET.



The site reports it's shaping up to be quite a big deal. Not only will iTunes Radio pose the biggest threat to Internet radio king Pandora to date, but Apple now will get an opportunity to recast a decade-old debate about the respective roles of man versus algorithm when it rolls out this new piece of streaming music software. Apple has built a service in its own image that, to a large degree, leans on taste makers as well as mathematics.

Because this is Apple, the potential stage is global, even though iTunes Radio is rolling out initially in the US only. The agreements Apple has with the music labels and publishers generally give it rights to the countries where iTunes operates, which is now in 119 territories -- many of those are countries that have no Internet radio service at all. Pandora, meantime, operates only in the US, Australia, and New Zealand, according to CNET.

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