Adam Ray • Modified: October 15, 2013 at 1:40 pm •
Published: October 14, 2013
We all get sentimental when we hear an old commercial jingle from our hometown.
Some songs can lie dormant inside our brains for decades, only to be pinpointed and massaged back into consciousness by a friend’s random Facebook post, for no apparent reason other than to mentally take you back to third grade in a matter of milliseconds.
As mature as I’d like to pretend I am, there are scores of commercial jingles old enough to be my dad. The BC Clark jingle in Oklahoma City was first written and produced in 1956 (the year before my dad was born), and has been going strong since. This particular jingle has gained so much clout that many Oklahoma City citizens recognize the onset of the Christmas season according to the timing of the BC Clark jingle on TV.
Now that we’ve gotten the blaringly obvious OKC jingle out of the way, I wanted to explore our remaining wealth of advertorial earworms. The second strongest set of jingles has to be car commercials, and one brand seems to be leading the pack with jingle bells on.
I’ve always been a fan of the hard rocking, “David Stanley leads the way…. [face melting guitar solo]”, but there’s also Norman Chrysler/Jeep/Dodge’s catchy tune, “Norman… oooooooh” who coerced members of the OKC Thunder to join in with joyful noise, as we like to call it in Oklahoma.
When you’re driving and listening to the radio, you are a completely captive audience. You’re waiting at the stoplight after work, you probably hear, “SWOSU! The focus is you!” Suddenly, you have the urge to go back to school and finish your degree.
Even better, boasting its ability to slip some double negative grammar into a university commercial, Mid-America Christian University’s jingler sings, “There’s no reason why your dreams can’t come true”. That grammar isn’t not incorrect, guys.
At the sound of octave Ds on the piano, I get instantly hungry for ice cream. You’ll be hungry with me when the lyrics come in: “From our farm to our store, only Braum’s gives you more; Only Braum’s gives you so much more.” And speaking of good food, head on down to Mr. Spriggs BBQ in Midwest City for smooth hip-hop that melts your heart and meat that falls off the bone.
Blake Shelton even gets excited about Oklahoma City commercial jingles. He performed his very own tribute to some of his favorite jingles, including: Paul Meade Insurance, Southwest Ford, Ada First National Bank, Peter Piper Pizza, and of course, BC Clark.
One of the simplest jingles that I remember from growing up in Oklahoma City is “Mathis Brothers Furniture.” It’s always been a short, catchy tune, but sometime in my preteen years, the Mathis Brothers decided to change their melody up just a bit. Here are 5 classic Mathis Brothers Furniture commercials from 1995 (without the jingle) to take you back.
Many Oklahoma City businesses have asked their customers to join in on the jingle fun. Home Creations has pioneered this tradition locally, with contests gaining popularity each year. Home Creations recently ran its 2013 jingle contest and is taking votes for the winner through October 25th. If all this jingle talk is getting you excited, let your voice be heard!