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Headline over Kevin Durant story missed the mark

by Mike Sherman Published: May 1, 2014
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We take great pride in our headlines about big sporting events and news in Oklahoma. Thursday’s headline in The Oklahoman on Kevin Durant’s performance in the Memphis series missed the mark.

The words were overstated and unduly harsh. The headline and presentation left the impression that we were commenting on Durant’s season, career or even character. We were not. We were referring only to the Memphis series.

The fact the headline and presentation left that impression with so many readers is proof that we failed.

by Mike Sherman
Sports Editor
Mike Sherman is sports editor of The Oklahoman, where he has a combined 18 years of service during two stints as a writer and an editor. He covered high school sports for The Oklahoman from 1984-93. He also worked as a news writer for the...
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