OSU logo redesign sparks controversy

By Christy Watson Published: November 1, 2000

Here is a look at the history of Oklahoma State logos. The year it served as OSU's logo is under the image.

Oklahoma State University officials are fighting a battle, but not on the gridiron.

University officials plan to release a series of eight new logos for athletic teams later this month, but an unauthorized and imperfect version of one logo was released early. The flame-engulfed OSU design has angered students, alumni and other fans.

But they aren't the only ones who are upset.

Kerry O'Keefe, the Athletic Department's marketing and promotions director, called the flame logo the most radical of eight new logos. She said she thinks many fans will be impressed with the "bold update of the traditional brand-style logo and fears the unauthorized release needlessly is upsetting fans.

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