NBC Universal now NBCUniversal under Comcast

Associated Press Modified: January 28, 2011 at 9:56 am •  Published: January 27, 2011
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LOS ANGELES (AP) — NBC Universal is now NBCUniversal — without the space, the peacock or the globe silhouette.

That was part of the message delivered to the company's 25,000 employees at a town hall gathering on Thursday that featured top executives from prospective new owner Comcast Corp.

The bird will remain part of the brand of NBC, the broadcaster, while the spinning globe will still be part of the graphic for Universal, the movie studio and theme park operator. And officially, the company's name is still NBC Universal. But the space-less corporate logo is meant to represent the unity of its two main divisions as it is set to be taken over by cable operator Comcast in a deal that is to close on Friday.

"We aren't a family of two favorite sons, rather one filled with talented people and companies all tied for first," according to a voice-over presentation that introduced the logo to employees.

Attendees of the meeting got a chance to ask questions and watch interviews of executives such as Comcast CEO Brian Roberts and the incoming CEO of the media company, Steve Burke, via a feed that linked locations in New York, Los Angeles, Philadelphia and London.

The new corporate bosses talked about looking for opportunities for synergy, not just among NBC Universal properties that include cable channels such as Bravo and E!, but with technology advanced by Comcast, said someone who attended the meeting.