NEW YORK (AP) — The Spanish-language media company Univision and one of its top advertisers are encouraging Hispanics to share their stories about establishing new lives in the United States for an immigrant archive.
The Univision network will kick off the effort, called Generacion America, during Thursday's telecast of the Latin Grammy Awards.
Univision and its affiliated networks will help collect stories from celebrities and average citizens to be part of the Immigrant Archive Project, an independent effort to collect the stories, and show snippets of them on TV. The advertiser Procter & Gamble is helping to fund the effort, although neither company would say how much is being spent.
Univision Networks President Cesar Conde said the kickoff was intentionally timed for after Election Day so it wouldn't become a political issue.
The election itself, where the Latino community played a key role in President Barack Obama's re-election, may actually help to drive interest in the project, Conde said.
"We're seeing an increased amount of interest by Hispanics and non-Hispanics in the paths that have been taken in the United States," he said.
Thirty-two stories have been collected so far. In one, a businesswoman and Mexican immigrant named Mercedes Ruiz talks about how she took an English-as-a-second-language course and began working as a liaison for the company that offered the courses.