NEW YORK (AP) — Toy maker Hasbro said Friday that its fourth-quarter revenue failed to meet expectations because of weaker-than-expected demand over the holidays. It plans to cut about 10 percent of its workforce and consolidate facilities to reduce expenses.
The stock dropped 3 percent Friday.
Pawtucket, R.I.-based Hasbro, whose brands include Monopoly and Nerf, has about 5,500 employees worldwide. A 10 percent workforce cut would put about 550 people out of work.
While Hasbro said consumer demand was softer than it expected over the holidays, the season was expected to be tough. This was in part because retailers were ordering inventory more cautiously.
In addition, stores such as Wal-Mart, Kmart and Toys R Us beefed up their layaway and reservation services to encourage shoppers to buy toys early in the season, which meant items may have been scarce later on.
The November and December holiday selling period is critical for toy makers because it can make up as much as 40 percent of their annual revenue.
Spokesman Wayne Charness said that the job cuts will all be this year and will occur globally, with no particular business groups targeted. He said that the facility consolidations could result in some closures but was not specific about which plants would be affected other than to say no closures were planned In Rhode Island or Massachusetts in 2013. Hasbro has offices in 40 countries worldwide.