Arvest Bank partners with four universities for new economic survey

Two Oklahoma universities are among four Arvest Bank has partnered with on a regional survey of consumer sentiment. The survey, to be done twice a year, is designed to compare with a national survey on consumer sentiment done by the University of Michigan and Thomson Reuters.
by Paul Monies Modified: December 12, 2013 at 8:40 pm •  Published: December 13, 2013

Arvest Bank has commissioned four universities, including two in Oklahoma, to develop a new survey of consumer sentiment for Oklahoma, Arkansas and Missouri.

The Arvest Bank Consumer Sentiment Survey will be released twice a year, with the first survey planned for spring 2014. The survey results are designed to complement a long-running national survey of consumer sentiment by the University of Michigan and Thomson Reuters.

“This type of survey has long been needed on the state level and will help us better understand the economic mood of our friends and neighbors while providing factual guidance for our small-business customers as to the economic mood in their markets,” said Jason Kincy, marketing director for Arvest Bank.

The research will be led by the University of Arkansas, while the University of Oklahoma's Public Opinion Learning Laboratory will conduct the telephone surveys. Oklahoma City University, Missouri State University and the University of Arkansas will analyze state results.

Russell Evans, director of the Steven C. Agee Economic Research and Policy Institute at OCU's Meinders School of Business, said the survey will be a valuable tool for consumers, businesses and policymakers in the region.

by Paul Monies
Energy Reporter
Paul Monies is an energy reporter for The Oklahoman. He has worked at newspapers in Texas and Missouri and most recently was a data journalist for USA Today in the Washington D.C. area. Monies also spent nine years as a business reporter and...
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