WASHINGTON — Wanted: Millions of uninsured Americans willing to give President Barack Obama’s health care law a chance.
With time running out, it may not be so hard for the administration and its allies to find them. A study for The Associated Press finds that the uninsured aren’t scattered evenly across the country: half of them live in just 116 of the nation’s 3,143 counties.
That means targeted outreach can pay off big, reaching millions of prospective customers needed to stabilize the law’s new insurance markets.
The pattern also holds true for the younger uninsured, the health care overhaul’s most coveted demographic. The study found that half of uninsured people ages 19-39 live in 108 counties. Their premiums are needed to offset the cost of care for older adults.
The Obama administration is using the geography of the uninsured to write a playbook for its closing sign-up campaign.
Enrollment ends March 31 for subsidized private insurance, available to people who don’t have coverage at work. But many who could benefit are procrastinating. Some people are confused by the new law. Others don’t think they will qualify.
“Our efforts are aimed at making sure we can raise awareness in areas with the largest concentration of uninsured people,” said Julie Bataille, communications director for the rollout at the federal Health and Human Services Department.
The administration has done its own geographical research, drilling down below the county level. Officials said the pattern coincides with the findings of AP’s study, which was conducted by the State Health Access Data Assistance Center at the University of Minnesota.
Cities are targeted
With their own research, federal officials are focusing on 25 key metro areas. The top two are in Texas: Dallas and Houston. Next come Miami and Atlanta. In the Northeast, the northern New Jersey megalopolis and Philadelphia are on the list. Midwest markets include Detroit, Cleveland and Indianapolis. Southern cities also include Nashville, Tenn., and Charlotte, N.C.
The numbers help determine the placement of television ads aimed at younger people, scheduled to start airing as the Winter Olympics open this week.
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