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As Oklahoma State Fair opens today, official already is planning ahead

The 2010 Oklahoma State Fair opens today, but Scott Munz, vice president of marketing and public relations, already is looking at existing concert tours to get an idea of entertainers he might want to sign for next year.
by Bryan Painter Published: September 16, 2010

How much planning has gone into the 2010 Oklahoma State Fair?

Scott Munz' personal answer is "Twenty-three years."

That's how long the fair's current vice president of marketing and public relations has been involved in the state fair.

And in a way the process is continuous. The 2010 Oklahoma State Fair opens today, but Munz already is looking at existing concert tours to get an idea of entertainers he might want to sign for next year.

"You always want to know 'Who's the next big thing?'" Munz said.

Rewind for a minute to 2007.

Munz was given the name James Otto, who some described as "a country singer and songwriter with a Southern rock heart."

Munz signed him in November 2007 for the next year's state fair. As it turned out, Otto's "Just Got Started Lovin You" became the No. 1 song on Billboard's year-end 2008 hot country songs chart.

Typically the search will strengthen in late November to early December, when Munz meets with agents during the International Association of Fairs and Expositions convention in Las Vegas.

He said not a month goes by in which he isn't doing something related to the next state fair. Even though he doesn't release the talent lineup to the public until June, he likes to have it set by April 1. He does that to maintain a clause in the contract that gives the Oklahoma State Fair a 90-day protection and a 120-mile radius protection before that entertainer's appearance at the state fair.

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by Bryan Painter
Assistant Local Editor
Bryan Painter, assistant local editor, has 31 years’ experience in journalism, including 22 years with the state's largest newspaper, The Oklahoman. In that time he has covered such events as the April 19, 1995 bombing of the Alfred P. Murrah...
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Oklahoma State Fair

The 2010 Oklahoma State Fair runs today through Sept. 26 at State Fair Park, Interstate 44 and NW 10. Gates open at 8 a.m. daily. Exhibits open at 10 a.m.

General admission is $8 for adults, $5 for ages 6 to 11 and free for children 5 and younger.

Special admission promotions:

• Today, everyone gets in for $1.

• Monday, students through grade 12 will be admitted free.

• Tuesday, military personnel with military ID get in free, and everyone else pays $2.

• Wednesday, visitors age 55 and older with proof of age get in free.


Get more information about the fair, including schedules.


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