EAST RUTHERFORD, N.J. (AP) — Even Commissioner Roger Goodell joked before the Super Bowl about making it known that, no, actually, the NFL "cannot control the weather."
Only his all-powerful league, it seems, could get away with a February title game outdoors at a northeast site. And while there were heavy clouds and a slight sprinkle of rain in the hours before the Denver Broncos and Seattle Seahawks kicked off Sunday to determine a champion, the temperature was above 50 degrees and nothing resembling the blizzard some worried might arrive.
Yes, no matter what potential problems could come along — from a groundswell of concern, not to mention court cases, about concussions; to a headlines-generating hazing scandal; to a prominent player charged with murder; to officiating errors — everything seems to work out for the country's most popular sport.
It's why Goodell and the NFL are all about more, more, more nowadays, starting with, he hopes, more teams making the playoffs, perhaps as soon as the 2015 season.
Moments after the theatrical touch of fake snow that fell from overhead as Goodell delivered his annual "state of the NFL" address two days before Sunday's big game, he noted with pride what a feat it was to pull off the first outdoor, cold-weather Super Bowl — and not far from the hub of activity and attention that is New York.
"We are doing something innovative and unprecedented, something consistent with the essence of football and the Super Bowl. There has been a tremendous amount of energy and excitement about this Super Bowl," Goodell said. "This is the No. 1 market and a great stage for this Super Bowl matchup — and the world will be watching."
That is true. Football's biggest game is usually the highest-rated television program in the United States each year, with more than 100 million folks expected to gather in front of televisions with pizza, wings, chips, beer, etc., in this country alone. Then there's the audience of about a billion around the globe with access to the game, too.
Even run-of-the-mill, regular-season games are TV gold, accounting for 34 of the 35 most-watched shows last fall (the lone interloper was the Macy's Thanksgiving Parade, at 22nd).
It's not enough for Goodell and his owners. They know they have the most must-see property there is, especially in this era of DVRs and splintered audiences that makes live sports increasingly valuable. And so they're going to do whatever they can to crank up a revenue stream that already tops $9 billion annually and is set to rise when new deals with broadcast partners kick in next season.
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