But why? I want to know.
“It takes people back to the '50s,” she said, “a time that was a little more carefree. The color is fresh, fun, optimistic and hopeful. It's not downbeat. We're done with downbeat.”
Indeed. I'll paint to that!
If you're looking to add new color to your New Year, here are shades Color Marketing Group and Sherwin-Williams say are on the rise for 2013:
Back to basic simple — “Don't expect any far-fetched colors in the New Year,” said CMG member Hilde Francq, of Belgium. “Because of the economic uncertainty, people need pure, natural colors, and that's exactly what they'll get.”
Beyond Re-Blued, you'll see more grass green, true yellow, flag red and sand brown — the colors of children's blocks. “People are hungry for something they can count on, and these colors say dependable.”
Retro glamour — The Sherwin-Williams palette that contains Aloe also includes shades Jordan calls “pastels kicked up a notch.” Think of the soft but clear uncomplicated colors of semiprecious gems: citrine, peridot and amethyst. Of the four palettes, Jordan predicts that one called Vintage Moxie, will dominate.
Mineral hues — Look for the chalky, matte hues represented in mineral deposits, sea-buffed stones and weathered shutters. “Picture a marriage between time and nature,” she said.
Midnight Mystery — Think Sherlock Holmes and Prohibition, dark shadows and secret meetings.
The colors are moody, the vibe is masculine. Jordan's favorite in this palette is “Plum Brown,” a dark, almost-black plum with brown undertones.
High-Voltage — Plug the influences of pop rock and digital technology into one outlet and you'll get this blast of look-at-me colors.
Designed to bring out the Lady-Gaga-goes-to-Vegas side of consumers, this not-shy palette includes such vivid bold neons as “Electric Lime” and “Gladiola.”
Always in vogue. Feeling change-averse? Black and white are eternal, says Francq. “For an interior it's always safe to pick white in all its facets, soft browns and taupes.” You can cheer these up with a vase in a new trend color.
Or, said Jordan, “Keep what you have, but change the color of one wall, or a few pillows, and you will instantly make the space feel current.”
Remember — “The forecast colors are not a mandate,” Jordan said. “They're just inspiration.”
Contact Marni Jameson through www.marnijameson.com.