At Home with Marni Jameson: Get ready for gold rush

Move over tight-fisted silver and poor-cousin nickel. We’re having a gold rush. It’s back with a fervor, and looking lavish.
By Marni Jameson Published: July 5, 2014
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Just as hemlines rise and fall with the stock market, colors also wax and wane with consumers’ bank accounts.

During the recession — you know, that indulgence drought that was the past six years — any color that smacked of luxury was run out of town like a corrupt politician. But after several years of living with a restraining order on flash, consumers are sick already of subdued.

I know I am.

That’s why I was so excited to see a bright, bullish color — one I had not seen since the opulent ’80s — tumble onto fashion runways last year. Since mood drives fashion, and fashion drives decorating, this meant it was only a matter of time before this fancy, splashy color hit homes.

It’s gold, baby.

Move over tight-fisted silver and poor-cousin nickel. We’re having a gold rush. It’s back with a fervor, and looking lavish.

Last year’s runways, which trotted out 2014 fashions, were awash with gold. Tuned-in interior trend types took note. One of them was Los Angeles designer Nikki Chu.

“It only takes one little shift like that for the light bulb to go off and tell me that’s the direction I have to go,” Chu said of her reaction to the gold accents and apparel she saw on Paris catwalks.

As a result, her new luxe and heavily metal home decor line will launch at the end of the month. The collection has gilded tables, mirrors, stools, candle-sticks, vases and more. (See it at www.NikkiChuHome.com, and buy through www.Wayfair.com.

About 85 percent of the line is metallic, mostly gold, said Chu, who has been designing home fashions for 10 years.

“But wait a minute,” I said, checking my enthusiasm for practical reasons. “How is gold going to go over in homes today? Most are silver.”

This may seem a minor sticking point to those who live in a more ethereal world than I do, but there is no getting around the fact that — after those brassy gold fixtures, faucets, knobs and handles popular in the affluent ’80s fell out of favor — a humbler brushed nickel has been the hardware of choice for decades.

“People have been living with that for a long time,” Chu said. “They are ready for something different.”

“I get that,” I said. “But there’s a ripple effect. It’s like when pants go from low-rise to high-rise and suddenly you not only need new pants, you need new belts and underwear, longer shirts. It gets expensive.” (More problems men will never have.)

Chu gets it, and has solutions along with these suggestions for how to infuse a little gold at home:

• Don’t be afraid. Unlike those bachelor party secrets, metallic furnishings don’t need to stay in Vegas. If placed well, they give every home edge and glamour, Chu said.

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