A Marriott hotel was among the buildings that collapsed in New York City on Sept. 11, 2001 after hijackers flew jetliners into the twin towers of the World Trade Center.
Other tweets, from Burger King to Macy's and Walgreens, didn't generate much anger, showing that the ire of the Internet is often fickle. Walgreens posted a picture of an American flag, which may have been more difficult to construe as advertising than a phone from a phone company. Macy's received mostly positive responses for this tweet on its official Twitter feed:
"Hug your family. Reflect on the sunset. Look forward to the sunrise. Hold your head high. Imagine a better world. And #NeverForget 9/11/2001," the post read. Macy's spokeswoman Robin Reibel said the response was "overwhelmingly positive for the sentiment that we expressed."
"Our messaging around this day has always been very thoughtful and is heartfelt," Reibel said.
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