"It's an attempt to get pieces of the trees in to the hands of our fans," Clardy said, adding that royalties merchants pay from selling the memorabilia will be used to fund scholarship programs. "That's the one good thing that's gonna come out of this," Clardy said.
Although the oak trees are gone, Auburn fans will have opportunities to continue the rolling tradition.
School officials announced they plan to replace the trees with a system of wires strung between concrete pillars to allow Auburn fans to continue rolling while Toomer's Corner is renovated. The pillars are set to be installed before football season, Clardy said, adding that the university is working with the city of Auburn to install the poles.
"We're looking at them as temporary. We'll be planting new trees more than likely in January or February of next year, Clardy said, "We'll be trying to go back to the way things were."
Auburn is looking to plant oak trees at the corner and Clardy says it is not yet clear which species will be chosen.
Additionally, Auburn recently launched a free mobile application featuring a game allowing iPhone and iPad users to drape digital versions of the trees in toilet paper using their touch screen devices.
Associated Press writer Phillip Lucas in Atlanta contributed to this report.