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Auction purchases result in new Bethany toning and tanning salon

Owners of the new Core Strong Toning Center in Bethany seeks to cater to former customers of the failed Tan and Tone America.
by Brianna Bailey Modified: February 6, 2014 at 9:00 am •  Published: February 5, 2014

When the Oklahoma City robotic exercise chain Tan and Tone America abruptly closed all of its metro area stores in 2012, former member Barbara Brown saw potential.

Along with husband Jerry Brown, Barbara purchased some of Tan and Tone’s exercise equipment and has opened Core Strong Toning Center in a restored historic building in downtown Bethany.

Although she has spent time as a courtroom bailiff and working at a law office, along with stints as a stay-at-home mom, Barbara Brown had always wanted to own her own business.

“I thought I would go to the auction to see just how cheap the equipment was going for and then maybe I would buy some of it for myself,” Barbara Brown said. “I ended up getting a great bargain and bought enough stuff to make a toning center.”

Core Strong features three sets of toning tables—a total of 21 pieces of equipment, as well as recumbent bikes. The Browns hope the toning center will appeal to people who feel like they don’t fit in at a traditional fitness center, or who can’t workout on a treadmill or other machines because of joint or back problems. The robotic exercise machines are designed to strengthen or flex different parts of the body, with an emphasis on the core muscles.

The Browns last year bought a vacant, 104-year-old brick building that now houses Core Strong at 6734 NW 39 Street in downtown Bethany. Jerry Brown, a retired general contractor, completely renovated the building, which was once the home of a print shop. The building is just across the street from Southern Nazarene University.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the University of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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