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Auction purchases result in new Bethany toning and tanning salon

Owners of the new Core Strong Toning Center in Bethany seeks to cater to former customers of the failed Tan and Tone America.
by Brianna Bailey Modified: February 6, 2014 at 9:00 am •  Published: February 5, 2014

“The building was literally falling in on itself, but it was just the ideal location for what we wanted,” Jerry Brown said.

Core Strong isn’t the first business to try and make a go of it from the ashes of Tan and Tone America. A former Tan and Tone America manager opened Val’s Sun and Shape last year at the former Tan and Tone America location at Main Street and Eastern Avenue in Moore.

After nearly 30 years in business, Tan and Tone America closed 16 metro area locations in July 2012 and auctioned all of the equipment from the business, including more than 300 toning machines and 275 tanning beds. The proceeds of the auction went toward pay off the business’s debt.

Three of the Tan and Tone America locations that closed in 2012 were in northwest Oklahoma City, and Barbara Brown thinks she could lure some of those stores’ former customers back with her Bethany toning center.

“I’m hoping to connect with all of those clients they had in this area,” she said.