To makeup artist Napoleon Perdis, makeup is more than foundation, mascara, blush and shadows.
"Makeup is fun,” he said. "You can take it off at the end of the day. Use it as a time-out to empower yourself. To add a little bit of color. To change your mood.”
Women tend to take makeup so seriously, he said. They shouldn’t; that’s his job.
His goal always has been to offer women products and tools appropriate for their beauty needs. Trends and inspiration may come from the runway and red carpet, but it’s his responsibility to make those trends wearable every day.
With that in mind, he said he lives by three principles — that the Napoleon Perdis woman should be able to translate runway to reality, red carpet to reality and celebrity to reality. Makeup helps celebrate a woman’s natural beauty while bringing out her own celebrity.
Perdis will share his philosophy July 11 when he comes to Ulta at Quail Springs Marketplace. His team will be doing makeovers from 11 a.m. to 5 p.m.
The makeup artist always dreamed of having his own cosmetics company. He launched his own line in Sydney, Australia, in 1995. His mother was his first muse, and when he was 13, she allowed him to make up her eyes for a party she was attending.
"She looked like a drama queen,” he said. "She allowed my creativity to flourish. ... I felt empowered at a young age.”
Perdis became one of Australia’s leading makeup artists and educators. He established Perdis Makeup Academy to train consultants to work within the company and beyond. In 2006, he relocated the company to California to tackle the U.S. market and later opened a second Perdis Makeup Academy.
As he travels across the U.