West Virginia understands what it's up against in Texas Tech, which has the nation's No. 2 defense.
Holgorsen spent eight seasons as an assistant at Texas Tech and knows Jones AT&T Stadium may not have the ear-splitting noise levels of Texas, but "they've got 60-some thousand people that care about their football," he said.
"I would assume that will be pretty rowdy as well. That's the beauty about being in the Big 12 — every game is like that," the coach said. "That's why we wanted to be in the Big 12. If they thought that was fun, then get ready. We've got another one this week. I can't wait."
What can wait is an Oct. 20 showdown at home with No. 6 Kansas State. Holgorsen said there are no breathers in the Big 12 and he put to rest any notion that Texas Tech doesn't have his players' full attention.
"You play the same every week," he said. "If you don't have the ability to understand that every week is the same, you get beat. Whether it's a 'trap' game or 'big' game, it's a game."
What will help this time is any repeat of the motivation Holgorsen saw from his players against Texas.
"This week we need to play with a sense of urgency and we need to create our own energy on the sideline because it's a road game," he said. "Not because of who we play. But because it is a road game."