Among other things, the catalyst for all the acrimony was Texas' push the last week of the 2008 regular season to stay ahead of OU in the BCS via a political campaign that made the Big 12 tiebreaker feel like a gubernatorial race.
Numerous Texas students and boosters contributed to a fund that paid for a flyover in Stillwater before the Bedlam game carrying a banner with the inscription "45-35, settled on a neutral field" to remind voters of Texas' victory over OU in the Cotton Bowl. Texas coach Mack Brown also went on TV during the OU-OSU game to plead his team's case for several minutes, which wasn't received well by Sooner fans.
Later, unrelated to the tiebreaking controversy, a juicy New York Times article detailing the recruitment of high schooler Jamarkus McFarland to Norman suggested recruiting improprieties and questionable behavior on the part of Texas boosters. Longhorn coach Mack Brown later slammed the article as biased.
Finally, sparking an outrage among Sooner fans, reporters in Austin revealed in April that someone on the Longhorn football staff had put "2008" with an asterisk on a wall listing Texas' Big 12 championships inside the school's Moncrief-Neuhaus training facility.
The next day, the asterisk was taken down.
The bad blood, however, boiled yet again.
"It's going to be pretty rough this year, because of how much controversy there was last year," said OU defensive tackle Gerald McCoy. "Not with the players. But with the fans, it's going to be outrageous."
Said Bradford, "I'm sure this year when we meet in the Cotton Bowl, there's going to be a little extra added on it."