Basketball halftime contest proves costly for MidFirst Bank

Half-court shot contest in Oklahoma City has cost MidFirst Bank $100,000 this year.
by Brianna Bailey Published: November 23, 2013
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It's supposed to be hard to make a half-court shot in front of 18,000 Oklahoma City Thunder fans. But five fans have sunk the shot in 2013, costing sponsor MidFirst Bank $100,000 this year.

Since the contest began in 2008, just eight of the 230 participants in the MidFirst Bank Shot have been successful. Two contestants have grabbed the $20,000 prize this week by sinking baskets at the last two Thunder home games in Chesapeake Energy Arena.

MidFirst Bank carries no insurance against losses from the contest, which it has sponsored at every Thunder home game.

“MidFirst writes the check; they're glad to pay it — they think it's money well spent,” Thunder spokesman Dan Mahoney said.

Although there has been a recent spate of winners in the Bank Shot contest, nobody made the shot in 90 home games spanning the first three seasons that MidFirst sponsored the contest, Mahoney said.

“That's still a very low percentage,” he said.

“When they do win, they do seem to hit in waves — it's complete coincidence,” Mahoney said.

Contest sponsors for promotions like the MidFirst Bank Shot typically purchase some type of prize indemnity insurance to guard against losses, said Kevin Hall, vice president of the Reno, Nev.-based insurance companies Hole In One International and Odds On Promotions.

Hall's firms provide up to $1 million of insurance for sponsors for events ranging from hole-in-one golf contests to casino bingo promotions.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the Univerisity of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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