Those rooting for a college football playoff can forget about it. At least for now. Wednesday, Bowl Championship Series officials predictably rejected a proposal during a five-hour meeting in Hollywood, Fla., that would've added a plus-one game to decide the national champion beginning with the 2010 season. "We feel at this time the BCS is in an unprecedented state of health, we feel it's never been healthier during its first decade,” said Atlantic Coast Conference commissioner John Swofford, who also serves as BCS chairman. "We have made a decision to move forward in the next cycle with the current format.” Southeastern Conference commissioner Mike Slive presented the plan, which would've matched the No. 1 team in the nation against the No. 4 and the No. 2 against the No. 3, with the winners of each playing a week later in the BCS national championship game. But the proposal received such little support outside of Swofford and Slive during the gathering of 11 conference commissioners and Notre Dame athletic director Kevin White that no formal vote reportedly was even taken. Now, with BCS officials about to start negotiating long-term television contracts, the earliest any plus-one discussion could resurface won't occur until after the 2014 season. "There isn't support among the commissioners at this point to move forward with this proposal as we move into the next cycle,” Slive said. "There's no doubt in my mind that the discussions had value and it's important that we know exactly what we're going to do with the next cycle.” Big 12 commissioner Dan Beebe told reporters that the league's member schools voted in March not to support any changes to the current format. "There's a strong feeling in the Big 12 that what we have is working well,” Beebe said. "There's great satisfaction with the regular season and the postseason.” Opposition to a plus-one format included Oklahoma athletic director Joe Castiglione. "There has never been more popularity, never been more attendance, never been such interest in the regular season year after year in college football, in spite of the flaws,” Castiglione said. "Still, it was not only good to have these discussions, but vital. It forces us to think about the good of college football and the health of the game.” Hugo resident Richard Billingsley, who runs the Billingsley Report, which is one of six computer rankings that factor into the BCS ratings, said he expected the proposal to fail. "I was not surprised,” Billingsley said. "Overall, the BCS has worked for the majority of the people, and as long as the majority is satisfied, I don't think we're going to see a change.” Those against the plus-one format don't want the regular season to diminish in value, which they say would happen if more teams were in contention for the national championship at season's end. "College football has the most important regular season of any major sport,” Castiglione said. Proponents of the plus-one, meanwhile, believe that it would alleviate some of the dispute that seemingly takes place at the end of every season as to who should play for the national championship. Last season, several two-loss teams, including OU, USC and Georgia, laid claims to being worthy of playing Ohio State in the BCS national championship. Instead, LSU was chosen because the Tigers had a higher rating with the BCS formula. In 2003, the Sooners benefited from the current format by qualifying for the national championship ahead of USC, even though they lost to Kansas State by 28 points in the Big 12 title game. In 2004, Auburn was snubbed in favor of OU and USC, even though all three schools went undefeated during the regular season. Sooner coach Bob Stoops sees both sides of the argument, but said that the plus-one format doesn't work in seasons where two teams are clearly superior. "That's a good scenario when there's an odd number of teams with no losses or one loss,” Stoops said last fall. "It doesn't make sense in years like 2000 when we won a national championship and were the only team with no losses. Why should we have to beat all the one-loss teams? "Or there was the year Ohio State and Miami were the only two teams in the country undefeated. Why should they have to play another game? You guys would have an uproar and tear that one apart if an undefeated team had to go play a one-loss team. Some years it makes sense. Other years it doesn't.” Also complicating matters for the BCS is the Rose Bowl's separate TV deal with ABC, which runs through the 2014 bowls. The BCS's TV deal for the rights to the Sugar, Orange and Fiesta bowls runs through the 2010 bowls. Negotiations with Fox on the next deal will begin in the fall, which is why discussions about moving to a plus-one format were held this week, in case there was a change in the format. The Bowl Championship Series was implemented in 1998 after the Big Ten, Pac-10 and Rose Bowl agreed to join with the other five major conferences and three marquee bowls to create an annual national title game involving the top two teams in the country after the regular season. "The Rose Bowl has made it clear they don't ever want to be part of a semi-championship game, yet everyone has to give a little bit for the playoff to ever happen,” Billingsley said. "Still, when I look back at the 10-year history of the BCS, people said the Rose Bowl would never join the BCS. But they did. "So who knows what can happen in four years or eight years. But it's sure not going to happen this year.” The Associated Press contributed to this report.